Govida Case Study

Arifur Rahman July 15, 2009 Marketing Strategy Godiva Case Consumer purchasing behavior and inhalation of the chocolate praline martplace can be characterized fairly simply. java intake has lately been in favorable levels, for all types of chocolate, worldwide. The commercialize is then subdivided into two types; industrial chocolate, which is prewrapped and sold in rabble at lower prices, i.e. Hershey’s, and pralines, the more luxurious premium chocolates which atomic reduce 18 typically more expensive and offer bettor tonicity and taste., and be packaged luxuriously. Currently, chocolate is a push-down store consumer growth which is basically imported to everyone, everywhere, and is accessible and eaten by nigh every nation. As far as chocolate pralines are concerned, the infixed meaning to consumers is interpreted as a high class, fancy, in force(p) quality gift, whi ch is generally seen and used during special occasions and holidays. This phenomenon in not only limited to the U.S., but is in come in observed all over the world.

Although at that place exists this universal phenomenon, there are variations in consumption manner, spending, and other trends amongst various countries, and differences do exist amongst countries. European countries, predominantly Belgium, France, and Switzerland, chocolate consumption is at its core, where history and tradition dictate chocolate eating as a pastime, engrained in culture. However, this is not the case for all of Europe, as some m ay be mistaken to believe. For instance, cho! colate pralines are a completely new concept for Spain and Portugal; Germany does not until immediately have a commercialize for such chocolate consumption, and Holland, Italy, and the Nordic countries have a barely sufficient, negligible market place. As for the unite States, chocolate consumption is clearly very huge, and an enormous market exists, both for its rich part of the American culture, and for the enormous market potential...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper