Monday, May 25, 2020

Food Inc, opinion paper - 1518 Words

Question 1: Based on your viewing of Food, Inc., how does your view of â€Å"farm-fresh† and other marketing messages that suggest a more organic flow of food products relate to the realities of 21st-century marketing channels for food? The American Marketing Association defines marketing as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† ( The marketing mix consists of product, price, place, promotion, which means that a company needs to sell the right product at the right price and in the right place, using the best promotion. Because of†¦show more content†¦I just purchase the foods that I want and pay no attention to whether they are â€Å"farm-fresh†, organic, locally grown, etc. I will buy whatever is cheapest, not whatever is healthiest, mos t natural, or whatever. My opinion and food purchasing habits will most likely not change after viewing this movie. This question reminds me of high school health class, where we had to watch â€Å"Supersize Me.† Everyone started saying how gross it is, that they are never eating at McDonalds again, or whatever other promises they were making. All I could think was that I could totally go for some McNuggets after school that day! I guess it is just because I have never worried about where the food I eat comes from. However, I have always paid attention to salmonella and E. coli recalls. I remember not eating beef or spinach or peanut butter when there was an outbreak in their plants, because why would I want to get sick? So, I would say no, I will not change where or how I procure my groceries. I will not say that I did not get sad watching those little baby chicks die, or the chickens getting slung around. And those poor cows getting slaughtered, and that one that had that h ole and the guy was digging around in her stomach, and said that she was not in pain†¦how does he know?! He’s just cut a big hole in her and is sticking his hand in her stomach, and she cannot tell you that she is in pain! Question 3: Finally, do you think there are anyShow MoreRelatedDocumentaries Have Been Around For Ages. The Genre Is Often1230 Words   |  5 Pages mold public opinion, shape policy, and build activist networks† (Nisbet 450). Subjects that were originally brushed under the rug, now gains much more attention. Documentaries can span from every subject from wrongful convictions, to food choices, to animal cruelty. This paper will examine the impact of documentaries, problems they uncovered, and the responses made by each company. In particular, I will be exploring the documentaries Food Inc. and Blackfish. Food Inc. Food Inc. is one of theRead MoreAnalyzing the Film Food Inc and the Propaganda Message for Positive Change1450 Words   |  6 Pagessingle person (Barnhisel and Turner, 2010). Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye opening, worst case scenario processes of commercial farming for large corporate food manufacturing companies. Food Inc. discusses, at length, the changes that society and the audience at home can make to their grocery shopping habits to enable a more sustainable future for all involved. Food Inc. addresses many political issues duringRead MorePepsico s Supply And Demand For The Market1389 Words   |  6 Pages Abstract: The PepsiCo Corporation is one of the leading market controllers in the food and beverage industry/market. The demand for PepsiCo products is growing rapidly. PepsiCo’s supply and demand for the market is always positive. Production costs are not very constant within the company. The company advantages are very limited because of the other competitors. There are not many barriers to enter this company. PepsiCo has various competitors when it comes to them having a substitute for PepsiCoRead MoreDog Food1233 Words   |  5 PagesSmackey Dog Foods, Inc. Solution: Smackey Dog Foods is not a publicly traded company, so it’s not required to follow SEC regulations. However, the auditors are required to follow audit standards. (AICPA Code of Professional Conduct, Sarbanes-Oxley Act, and SEC rules) Therefore, SEC has great influence over the audit of Smackey Dog Foods. Inc. Q2: Discuss the essential activities involved in the initial planning of an audit. How do these all specifically to the Smackey Dog Food client? Read MoreThe Importance Of An Integral Workforce Within The United States Economy1704 Words   |  7 Pagescompanies’ oppression. This paper will discuss how the Fair Standards and Labor Act provided legal fortitude to the decision affirmed in Tyson Foods, Inc. v. Bouaphakeo (136 S. CT. 1036, (2016) and analyze the rulings from previous court cases that used the FSLA to determine possible future outcomes when a legal issue involving the statue arises. Tyson Foods, Inc. v. Bouaphakeo: Background The war between the working class and the elite took another standoff in Tyson Foods, Inc. v. Bouaphakeo, whichRead MoreThe Sec s Influence On Auditing A Private Company And The Essential Activities Involved1187 Words   |  5 PagesSmackey Dog Inc. Project ACCT555: External Auditing Doctor Khaled By Lisa Cimmino â€Æ' Introduction The purpose of this paper is to discuss the SEC’s influence on auditing a private company and the essential activities involved in the initial planning of an audit. Next the discussion will delve into four stages of the audit and tasks performed by the auditors as well as internal control findings and various aspects of the audit. SEC influence on auditing private companies Smackey Dog Foods, Inc. is aRead MoreVegetarianism for Dummies Essay897 Words   |  4 PagesThey say, â€Å"You are what you eat† and if making good food choices makes you a healthier and happier person, why are healthy food trends seemingly misunderstood and becoming a thing of the past? This semester I will be researching the advantages of choosing to obtain a vegetarian lifestyle and why some individuals are making arguments that are extremely against the practice. This topic is appropriate for a semester of sustained research because there are multiple viewpoints on the issue (includingRead MoreThe Complicated Story of Food1222 Words   |  5 PagesThe Complicated Story of Food Earlier in this semester I wrote an essay discussing my relationship to food and my understanding of how the supply of healthier food could be achieved. Based on my personal knowledge and the readings from the class, I came to the following conclusion: the food industry has a moral responsibility to provide consumers with healthy food. After reading further on the subject and contemplating about it by myself, I now think the issue is far more complicated. I now believeRead MoreHm370 Hospitality Management Paper1160 Words   |  5 PagesHospitality Management Paper: Palms Place Resort HM370 Hospitality Management Paper Understanding hospitality is an essential part of entering the industry. There are many moving parts that need to come together to create a successful enterprise. It is a industry largely dependent on image and the desire to cater to their guest every need. Regardless of what scale or specialty the organization is, mastery of hospitality management is essential to its success. To understand how to masterRead MoreGenetically And Genetically Modified Organisms998 Words   |  4 Pagesthe ninth grade. I did not know that anything such as GMO’s had existed before that, but in my ninth grade biology class we had to watch Food, Inc. and take a health class. I remember being so upset by the poor animal conditions and the lack of labels on foods with genetic modifications. To play my own part in the issue, I started to eat more organic foods and looked for labels that were non-GMO. I also became a vegetarian to keep myself from eating poorly treated animals that were kept in very

Sunday, May 17, 2020

Multiple Sclerosis A Disease Of The Central Nervous System

Introduction Multiple sclerosis (MS) is a disease of the Central nervous system that progresses over a period time (â€Å"NINDS,† 2015). The central nervous system (CNS) includes the brain, spinal cord, and peripheral nerves. Damage to the central nervous system may interfere with sensory, motor, and cognitive functions. Myelin is an insulating layer around neuron processes that serves as a protective barrier (â€Å"MedlinePlus,†2016). In the case of Multiple Sclerosis, this protective layer is permanently damaged by sources that is still being investigated. The deterioration of the Myelin sheath inhibits, or slows down signals between the brain and the body (â€Å"NMSS,† 2012). Although there is currently no cure for Multiple Sclerosis, there are different treatment options that may help slow down the progression of the disease. As a chronic disease, it offers many challenges to the researchers looking for holistic ways to manage symptoms. Multiple Sclerosis is hard to diagnose; early signs of MS are non-specific and the individual may appear to have another disease (â€Å"NMSS,† 2012). It is still unclear how multiple sclerosis is inherited, although the disease does appear to be passed down over family generations. Most people exhibit symptoms for the disease between the ages of 20-40 years old; symptoms can vary depending on the individual and can range anywhere from mild to extremely painful (â€Å"NINDS,† 2015). People manage their symptoms in different ways including prescriptionShow MoreRelatedCentral Nervous System Diseases: Multiple Sclerosis1303 Words   |  5 PagesMultiple sclerosis (MS) is a chronic inflammatory and demyelinating disease of the central nervous system (CNS). Demyelination affects white and grey matter (Kieseier and Stuve, 2011; Stadelman et al., 2011), and it is accompained by disruption of the blood-brain barrier (BBB), inflammatory infiltrates consisting of monocyte-derive d macrophages and lymphocytes, and axonal degeneration (Trapp and Nave, 2008). As a consequence, MS patients usually suffer from loss of motor and sensory function, andRead MoreMultiple Sclerosis : A Degenerative Disease Of The Central Nervous System1210 Words   |  5 PagesMultiple Sclerosis Multiple sclerosis is a degenerative disease of the central nervous system. In multiple sclerosis, the immune system of the body attacks the myelin sheath. Myelin is a fatty substance rich in proteins that surrounds, insulates, and protects the nerve as well as helps to speed up nerve transmissions. Neurons are the basic working part of the brain that transmit messages to other nerves in the body. Every neuron in the central nervous system has a cell body and an axon. An axonRead MoreMultiple Sclerosis : An Autoimmune Disease Of The Central Nervous System883 Words   |  4 PagesMultiple Sclerosis Multiple Sclerosis (MS) is an autoimmune disease of the Central Nervous System, which interferes with the communication between the Central Nervous System (brain and spinal cord) and other parts of the body. The immune system attacks the myelin on the nerve fibers; resulting in damaged myelin that forms sclerosis. Overtime, many nerve fibers and myelin sheath will be damaged or even destroyed, resulting in the nerve impulse being interrupted. MS can be mild, moderate, or severeRead MoreMultiple Sclerosis : A Neurological Disease That Affects The Central Nervous System909 Words   |  4 PagesMultiple Sclerosis is a neurological disease that affects the central nervous system. The CNS consists of the brain and spinal cord. Myelin sheath, an insulation that covers the nerve fibers, is damaged resulting in multiple patches of scarred tissue called lesions. When the Melin sheath is destroyed, damage to the axon begins and causes a wide variety of symptoms. Axons are the fibers that car ry electric impulses away from the nerve cell to different parts of the body. MS eventually causes permanentRead MoreMultiple Sclerosis ( Ms ), Autoimmune, Inflammatory Disease Involving The Central Nervous System ( Cns ) Essay1102 Words   |  5 PagesProfessor Mirzatoni March 8, 2016 Multiple Sclerosis Multiple sclerosis (MS) is autoimmune, inflammatory disease involving the central nervous system (CNS). This disease is a result of the immune system attacking myelin proteins. Usually affecting younger people between the ages of 20 and 50 years, multiple sclerosis slowly destroys the myelin sheath that are located in the CNS causing them to eventually create scleroses, or hardened lesions. Symptoms of multiple sclerosis can be different, but visualRead MoreMultiple Sclerosis And Its Effects On The Central Nervous System Essay1389 Words   |  6 Pageshe life of someone living with Multiple Sclerosis is often quite different than normal. It consists of never-ending doctors appointments, not feeling well, difficulty doing everyday tasks, and much more. Multiple Sclerosis is the bee sting that one gets while laying out by the pool, the scrape a child gets on his knee, and the throbbing headache the mother has after a long day at work and the horrible cry of her child. The disease is heavy weighing on ones mind, body, and heart; yet, if one possessesRead MoreMultiple Sclerosis : A Nervous System Disease That Affects The Brain And Spinal Cord869 Words   |  4 PagesAbout Multiple Sclerosis Multiple sclerosis is considered a nervous system disease that affects the brain and spinal cord. The disease remains a mystery to this day since there are no known specific causes. It can be seen that multiple sclerosis is more prevalent in women than in men between the ages of 20-40 (Bethesda 2015). While the disease is typically mild in most cases, some severe cases may result in the loss in the ability to speak, walk, and write. Common symptoms of the disease includeRead MoreMultiple Sclerosis (Ms) Is A Disease That Impacts The Brain,1040 Words   |  5 Pages Multiple Sclerosis (MS) is a disease that impacts the brain, spinal cord and optic nerves, which is together known as the Central Nervous System (CNS). It is perhaps one of the most common neurological disorders, affecting about 1 per 1,000 of the population (Beaumont, 2008). Multiple Sclerosis means â€Å"Multiple Scars† due to the many scars (lesions) that are located in the CNS. This disease involves two mai n systems in the body, the Central Nervous System and the Immune System. The Central NervousRead MoreThe Nervous System and Diseases Essay1255 Words   |  6 PagesNervous System and Diseases Within the human anatomy, an intricate and complex network of specialised nerve fibres and neurons works in collaboration with the central nervous system and peripheral system, designed to carry out the various actions humans perform every day. The nervous system is also known as the master control unit of the human body, as it operates other major functions such as the circulatory and respiratory systems (Jakab, 2006). It is composed of the central nervous system (CNS)Read MoreMultiple Sclerosis And The Central Nervous System1605 Words   |  7 PagesMultiple sclerosis (MS) is a degenerative and potentially debilitating disorder that affects the spinal cord and brain, collectively known as the central nervous system. Multiple sclerosis evolves gradually throughout time and is considered to be auto-immune, which means the immune system mistakenly attacks healthy cells and tissues that are supposed to be within the body. According to Medscape, symptoms consist of, but are not limite d to, sexual problems, ataxia (the inability to control certain

Thursday, May 14, 2020

Gender Discrimination in Hotels - 877 Words

Gender discrimination If we were asked to think of the hostile environment for women in the workplace, many of us, initially, would envision blatant employment discrimination, more-so sexual harassment. Despite living in the new age, where such behavior is denounced and illegal, these associations are in no way surprising. Mis-organizational conduct is far too familiar ground to us all. In fact, statistics from the Equal Employment Opportunity Commission show that â€Å"there has been no systematic decline over the past 12years in the number of discrimination lawsuits filed or the amount of monetary damages to the plaintiffs of these suits.† However, not all forms of discrimination generate much attention. Evidence has proved that gender†¦show more content†¦Jobs tend to be gender based, by virtue of both the number of females versus males and the attributes deemed necessary for performance. Statistically represented, either sex will highly represent many organizational roles and occupational categories. This theory is incorporated in Heilman’s â€Å"Lack of Fit model of Gender Discrimination†. It thus mirrors, that typically male dominated jobs are perceived as requiring traditionally masculine characteristics; and vice-versa being equally correct . There is a distinct trend in how staff is selected; usually more feminine individuals are selected. Discrimination may vary between age, race and more-so gender. Gender discrimination cannot, thus, be eradicated. We find that there appears to be a higher female to male ratio in the Front Office department. This is not necessarily mandatory but has definitely set a trend. Many women with more confidence, taller, petite, out-spoken with more defined features are usually placed as the â€Å"face of the hotel† i.e.: in Front Office. This is opposed to more masculine and passive males, who might intimidate guests. Front office personnel are front of the house staff, meaning they are in constant contact with customers and represent the hotel on a large scale. Therefore, human resource staffs tend to hire women versus men, friendlier yet professional candidates. It too has been detected, based on perhaps male intuition or egotism, for guests, especially men, toShow MoreRelatedA Short Note On Business Affairs And Hospitality Industry1645 Words   |  7 Pagesthe hotel industry pr ovides a safe and comfortable shelter for people traveling away from home through accommodations, tourism, recreation, and food services. Whether for business affairs or family vacations, people will be able to find in the hotel industry their specific needs as the industry ranges from economical to luxurious standards to meet consumers’ desire of a â€Å"home away from home.† Since a hotel is a large operation to run, many roles are involved in order to insure that the hotel meetsRead MoreAmerica s Struggle For The High937 Words   |  4 Pagesthe eyes of the famous trumpet player, Louis Armstrong. â€Å"The C Above C Above High C,† goes well beyond the topic of racism and desegregation; providing an insightful look into other forms of discrimination and political corruption. Although racism was a significant issue, sexism and gender discrimination is of equal importance, and created many problems for women during the 1950’s. Gloria is introduced in Act one, a black woman of about forty, smartly dressed and groomed (276). Gloria made upRead More The Different Types of Discrimination Essays999 Words   |  4 PagesDiscrimination Religion, national origin, race, and social status are the suspect classifications of discrimination, but are these the only categories that should not be discriminated against? People today are searching for equal rights and opportunities. No one should be suffering from any type of discrimination, but they are. Discrimination is an unfair treatment of a person or group based on prejudice, therefore sex, disability, and age should be included in the suspect classifications of discriminationRead MoreThe Last Protected Class Discriminated Against Within The Hospitality Industry1225 Words   |  5 PagesOfficer Denied Religious Accommodation and Subjected to Harassment at Keystone Resort, the victim, Lisa Marie Cornwell, an emergency services supervisor at the Keystone Resort, was subjected to harassment for not only her Christian religion but for her gender as well. She was denied religious accommodation and treated less favorably than her male counterparts. The EEOC said that Cornwe ll’s supervisor, Rick Garcia, banned her and another Christian employee from discussing their Christian beliefs and wouldRead MoreDiversity Within The Workforce Of International Tourism Enterprises1192 Words   |  5 Pagesopening up to changes and accepting challenges. Indeed, diversity brings out many positive effects towards one’s organization, but it also hinders many negative factors, challenges and obstacles in the workforce such as communication barriers, discrimination issues, and training challenges if the organizations are not able to embrace diversity effectively. What does diversity mean? According to Sillignakis in Managing Diversity in the Workforce of International Tourism Enterprises, â€Å"Diversity mayRead MoreGender Discrimination And The Wage Gap Essay962 Words   |  4 PagesGender Discrimination and the Wage Gap Definitions Gender discrimination has been a controversial topic since the introduction of the Equal Rights Amendment in 1923. Gender discrimination is defined in the Encyclopedia of Small Business as any action that specifically denies opportunities, privileges, or rewards to a person (or a group) because of gender (Burton, 2011, p.617). While women are often the subject of gender discrimination, men may also find themselves being discriminated against. CasesRead MoreThe Legal Management of Employees in the Hospitality Industry1418 Words   |  6 PagesSome of the major aspects included in this process are workplace discrimination, managing employee performance, unemployment claims, and workplace surveillance. The other important elements in this process include compensation, employment records and retention, sexual harassment, employment posters, employment relationships, and Family and Medical Leave Act. Workplace Discrimination and Sexual Harassment: Workplace discrimination and sexual harassment in the workplace is basically linked to managingRead MoreThe Most Important Social Issue in America Today870 Words   |  4 Pagesbecame an important issue. Affirmative action is not limited to the uplifting of certain genders and races, but it focuses on establishing standards of certain ethical codes. Affirmative action concentrates on a broad array of issues including equal opportunity, systematic exclusion, and diversity. Affirmative action thoroughly emphasizes equal opportunity among discriminated minorities and genders. According to James P. Sterba and Carl Cohen, authors of the book entitled Affirmative ActionRead MoreTransgender Students Should Be Legal967 Words   |  4 PagesTransgender people are deserving of having the right to use public facilities that correspond with their gender identity instead of being forced to use facilities that match their biological sex, which could put them in danger. There have been many cases of transgender people being denied access to use bathrooms and locker rooms for the gender they identify with, out of worry that they’d make other people occupying said bathrooms and locker rooms uncomfortable. The reactions of other groups of peopleRead MoreControversy Of Sex Changes And The Rights Of Transgenders1335 Words   |  6 PagesThe Controversy of Sex Changes and the Rights of Transgenders What defines our gender? Is it the fact that we were born with certain genitals? Or that our parents dressed us in pink or blue? Is our gender defined by the toys we played with as children and the interests we had as young adults? While most of us identify as the gender we were born as, over one million people in the US alone admit to being transgender. Transgender is ‘an umbrella term that refers to those with identities that cross over

Wednesday, May 6, 2020

Origin of Schizophrenia - 1221 Words

Students Name Professors Name Course Title 12 May 2012 The Origins of Schizophrenia-Associated Aggression Aggression and violence has long been associated with mental illness, especially those suffering from psychosis (reviewed by Singh et al. 1). To what extent individuals suffering from schizophrenia contribute to the prevalence of criminal violence is the theme of this research report. Data providing a direct analysis of the association between schizophrenia and aggression does not exist in one place, so conclusions must be based on data provided by a number of different sources. A historical perspective is also important because society has dramatically changed the way it provides services over the past 50 years. This essay will therefore begin with a short historical perspective of societys attitudes towards the mentally ill and end with a detailed analysis of current theories concerning the prevalence and contributing factors for aggression and violence in individuals with schizophrenia. Historical perspective Beginning in the 1960s, psychiatric hospitals began to reduce bed numbers in both the United States and Canada (reviewed by Corrado et al. 634). This created a massive efflux of formally institutionalized mental patients into the surrounding communities. In addition, shortly after the deinstitutionalization of psychiatric inpatients began to occur, violent crime rates began to increase precipitously (reviewed by Nielssen and Large 267). While some haveShow MoreRelatedEssay about The Origins of Schizophrenia2407 Words   |  10 PagesSchizophrenia is a behavioural disorder that affects both men and woman. It involves a difficulty in telling the different between real and imagined experiences. The disorder usually sees its onset in teen years or young adulthood. It is often referred to as a type of split personality or multiple personality disorder. Oftentimes people with this condition find themselves socially isolated mainly because people with this condition find it difficult to make normal social responses and have generallyRead MoreThe Origins Of Schizophrenia, And Greek And Latin Texts Essay1522 Words   |  7 PagesIntroduction History. Some of the earliest evidence of schizophrenia were seen in the Bible, and Greek and Latin texts. In the Bible, people were accused of being demonically possessed or holy based on the visions they saw (if visions involved Jesus). In Greek mythology, individuals were said to be punished by the Gods of they had symptoms of schizophrenia. Between years 1450-1830 in Europe, and North and South America, people were accused of being witches; similarly, in France, people were thoughtRead MoreSchizophrenia Essay949 Words   |  4 PagesSchizophrenia One of the major concerns of modern medicine is Schizophrenia. Frey defines schizophrenia as a group of disorders marked by severely impaired thinking, emotions, and behaviors (99). Straube and Oades incorporate more on its definition by saying this illness evokes a fundamental disturbance of personality (92). According to Gottesman, schizophrenia didn’t exist before the 19th century. He found many facts that lead to this hypothesis, finding no existence of this illness inRead MoreThe Effects Of Demonic Possession And Psychological Illness1461 Words   |  6 Pagesdemonic in comparison to the psychological illness, schizophrenia, a disorder that remains without a complete cure and is still extremely debilitating for the diagnosed if they are not receiving treatment. This will be done by describing both the origin of demonic possession and schizophrenia, identifying the way each are diagnosed, and how they are treated. I will then provide an example of an exorcism done to banish a demon where schizophrenia might have been a better diagnosis. I will finally discussRead MoreNeurological Disorders : A Brief Synopsis Of Schizophrenia And Alzheimer s Disease1286 Words   |  6 Pages Neurological Disorders: A Brief Synopsis of Schizophrenia and Alzheimer’s disease Melissa K. Mark PSY 410 Annette Edwards, PhD November, 2015 â€Æ' Abstract Neurological disorders are diseases of the brain, spine, and connecting nerves, and of the more than 600 neurological diseases (Neurological Disorders, n.d.), Schizophrenia, and Alzheimer’s disease comprise some of the most devastating effect on the human ability to function as there is currently not a cure for either debilitating diseaseRead MoreTaking a Look at Schizophrenia997 Words   |  4 Pagesâ€Å"split personality† due to the Greek origin of its name skhizein and phren, meaning â€Å"to split† and â€Å"mind† respectively. However, the more common symptoms of schizophrenia are hallucinations, delusions, and disorganized thought. This paper will discuss the causes, symptoms, and treatments of schizophrenia. Causes of Schizophrenia Schizophrenia can arise from biological and environmental factors. Genetics are thought to play a role in the development of schizophrenia. It is currently unknown which genesRead MoreSchizophrenia: Disease of the Brain845 Words   |  4 PagesSchizophrenia is a complex brain disorder. Like many other illnesses, schizophrenia is believed to result from a combination of environmental and genetic factors. All the tools of modern science are being used to search for the causes of this disorder. The term schizophrenia is Greek in origin, and in the Greek meant split mind. This is not an accurate medical term. In Western culture, some people have come to believe that schizophrenia refers to a split-personality disorder. These are two veryRead MoreThe Effects Of Emotional Disorder On The Individual s Life1641 Words   |  7 Pages(Prakash et al., 2015, p. 167). With this being said, do emotional disorders such as schizophrenia, anxiety, post-traumatic stress disorder, and bipolar disorder, have different ways of perceiving stress on the person’s cognitive processes and what would be the best cognitive therapy for the treatment of these mental illnesses. One of the most complex and hard to understand cognitive emotional disorder is schizophrenia. People suffering from this disorder often believe someone is reading their mindsRead MoreSchizophreni A Complex Psychological Disorder990 Words   |  4 PagesThe word schizophrenia means split mind and was first used in 1911 by Eugen Bleuler. According to Paul Eugen Bleuler and the origin of the term schizophrenia as the disease becomes distinct, the personality loses it unity. Originally it was meant to describe patients whose thoughts and emotions seemed disconnected or disrupted. Unlike the meaning of the word schizophrenia, it has nothing to do with split personalities. Schizophrenia is a complex psychological disorder that can be characterizedRead MoreSymptoms And Treatment Of Schizophrenia863 Words   |  4 Pagesyelling at a wall, ordinary people cross the street or simply look the other way. It never occurred to them that these â€Å"crazies† ate often very sick people wi th the incurable disease schizophrenia. What they don’t know also realize is that this disease could just as likely be a friend, cousin, sister, or even them. Schizophrenia was first recognized by a Belgian, Benoit A. Morel. He called it demence precoce and describes it as a condition in young people, similar to the deterioration of the old, of arrested

The Deterrent Of The Punishment - 972 Words

â€Å"Research to date generally indicates that increases in the certainty of punishment, as opposed to the severity of punishment, are more likely to produce deterrent benefits† (Wright, 1). The seriousness of the penalty should prompt the possible offenders to think twice or weigh their options prior to carrying out a crime. Half of State inmates and a third of Federal prisoners reported committing their current offense under the influence of alcohol or drugs (Mumola). This works against the deterrence theory because while the individual is under the influence their thought process is dysfunctional. There isn’t a sound thought process in their mind while committing or before deciding whether or not to commit the crime. â€Å"Therefore, it is unlikely that such persons are deterred by either the certainty or severity of punishment because of their temporarily impaired capacity to consider the pros and cons of their actions† (Wright, 2). Another reason deterrenc e is imperfect is that if there was actual certainty that the criminal would be apprehended, limited people would do so. â€Å"Most crimes, including serious ones, do not result in an arrest and conviction, the overall deterrent effect of the certainty of punishment is substantially reduced† (wright, 2). Increasing severity of punishment and sentencing over the years has had little effect because the potential criminals think about the chance of them not getting detained for committing their crime. If the public was more certainShow MoreRelatedIs Capital Punishment A Deterrent?1138 Words   |  5 Pagesteaching regarding capital punishment present some challenges for me. The teaching references and explains that â€Å"since punishment involves the deliberate infliction of evil on another, it is always in need of justification† (McKenna, 12). The three traditional justifications for capital punishment include retribution, deterrence, and reform (McKenna, 12). Conside ring these justifications, the teaching explains that none of these are viable reasons for enacting capital punishment. Reform as a justificationRead MoreCapital Punishment : A Deterrent Effect971 Words   |  4 Pagespenalty has significant deterrent effects, supporting the use of capital punishment. In particular, American constitutional legal scholars Cass R Sunstein and Adrien Vermeule presented their 2005 study, â€Å"Is Capital Punishment Morally Required? The Relevance of Life-Life Tradeoffs,† which supports the notion of capital punishment as a deterrent. Sunstein and Vermeule’s study specifically presents the argument of the morality behind the death penalty’s significant deterrent effect, in light of recentRead More Capital Punishment As Deterrent Essay446 Words   |  2 Pages I find no conclusive evidence to support the view that the death penalty is or is not an effective deterrent in controlling crime. Opponents of capital punishment argue that it is not a deterrent, because in some states where capital punishment is allowed the crime rate goes up. Others argue that capital punishment deters violent crime, though it is difficult to provide numerical evidence. Dozens of studies have examined the relationship between murder and the death penalty comparing murder ratesRead MoreCapital Punishment As A Deterrent Of Crime1354 Words   |  6 PagesCapital punishment as a Deterrent to Crime Is it ethically wrong to execute offenders after they have carried out a certain horrendous crime? Two sisters vanished while strolling home from a shopping center in a calm suburb of Washington, and a far reaching inquiry yielded nothing. As months swung to years, and after that decades, any desires for realizing what happened to the young ladies dwindled. Law enforcement authorities vowed to work to pursue each individual who was included in the crimeRead More Capital Punishment Is A Deterrent To Crime Essay1202 Words   |  5 PagesCapital Punishment has ended the lives of criminals for centuries. People have debated whether the government should have the power to decide one person’s life. On one side, people think the government does not have the right to play God as well as believe that the death penalty is simply unethical. Forty-eight percent of a half sample survey stated that life imprisonment was a better punishment for murder while forty-seven percent stated that capital punishment was a better punishment (Newport)Read MoreCapital Punishment : A Deterrent Effect On Crime Essay2996 Words   |  12 Pages Does the Death Penalty Have Any Deterrent Effect on Crime Name Institution Abstract The question of the death penalty has been subject to heated debate on if it serves in deterring criminal activities. Through exploration into findings of several studies, it would be possible to validate whether capital punishment has a deterrent effect on crimes. Various studies are explored with the objective of understanding which side of the debate is stronger. The findings of this studyRead MoreCapital Punishment : A Deterrent Effect On Crime Essay2970 Words   |  12 PagesWhether the Death Penalty Has Any Real Deterrent Effect on Crime Name Institution Abstract The question of capital punishment has been stirring heated debate in regards to whether it indeed does or doesn’t deter criminal activities. By exploring findings from various studies, this paper aims at validating whether death penalty has a deterrent effect on crimes. Various studies are explored with the objective of understanding which side of the debate is stronger. The findings of thisRead MoreIs Capital Punishment An Effective And Humane Deterrent1978 Words   |  8 PagesIs Capital Punishment an effective and humane deterrent for crime? Capital punishment has been around for generations and it has been a controversial topic. The viewpoint in America comes from our ancestors in the United Kingdom and has evolved into the current issue of its constitutionality. Capital punishment has proved to be effective in its ability to achieve retribution for certain crimes and maintain public order. Deterrence has always been a popular reason for keeping the death pen alty, butRead MoreThe History of Capital Punishment as a Deterrent to Crime Essay2614 Words   |  11 Pagesconcerning capital punishment, or the death penalty. Through the passing of time, our society castigates transgressors with the death penalty. Many nations through time have decided to enact this harsh treatment. In the United States alone, the federal government has persevered to reinforce people to death (Marzillo 10). According to Wikipedia Encyclopedia, â€Å"Capital Punishment is the execution of a person by judicial process as a punishment for an offense.† Over the centuries capital punishment has beenRead More Capital Punishment is Not an Effective Crime Deterrent Essay1483 Words   |  6 PagesWhile Capital Punishment has been one of the most feared things of our time, it is still being questioned if it is unconstitutional. The Death Penalty is being enforced in more than 100 countries in the world and are usually used in politically-related cases. Although it has been the case in many countries throughout the world it has been said that the Death Penalty is cruel and unusual punishment which is a direct violation to the Bill of Rights. Capital Punishment is a certain

Ethical Approaches to Deal with Daily temptations

Questions: 1 What did you learn from thus topic? 2 What do think this topic is important? 3 How would you apply thus topic in your life? Answers: 1. I have learnt that there are seven daily temptations such as conflict of interest, bribery, corruption, boycotts, insider trading, transparency and greed, injustice, which are facing by each of the Christian Man. In order to survive in our daily life we need to consider the purpose of the survival. After that, it is required to identify the enemy and required to understand how the enemies can be harmful to us. Therefore, from this study I have also learnt that we need to have courage to protect ourselves from the attack of the enemies. On the other hand, in order to take decisions, the consultant requires to identify the competitors strategies in their business. 2. This study is important, as this study has provided us to understand how domestic corruption affects the business and the decision making process. On the other hand, this study is also very important, as this study has explained the concepts of seven daily temptations with the help of the appropriate examples. In addition, this study is also very important to discuss the risk factors, which affect the seven daily temptations. In order to mitigate the risk factors, this study has also described the necessary approaches. 3. From the study, I have learnt how to survive against the functioning of the opponents. In order to get justice, I need to focus on the personal integrity. On the other hand, in case of the maintenance of transparency, I speak always truth, which I have learnt from this study. In addition, I used privileges knowledge in order to increase the self-advantage. This would in turn reflect to develop the insider trading of myself. With the help of Boycott temptation, I worked with the activists. In this connection, sometimes I got the support from the social media. Therefore, with the help of these strategies, I have improved my lifestyle.

Tuesday, May 5, 2020

Business Management and Marketing Perspectives on Social Media

Question: To understand the impact of SM communications on the attraction of new customers. To examine how important SM communication is on SMEs brand image compared to information from other communication channels or platforms. To explore the effect of SM communications on local Hairdressers in increasing brand awareness. Answer: Introduction The introductory portion of the research is based on introducing the idea on how the presence of advance technology shifting the overall focus and approaches of small medium enterprises in the UK for marketing their goods in a more better way. Because of the technologic changes, the customers are more involved with the marketing communication and they become more aware about the existence of different products and services of organizations (Agresta Bough 2011). The hairdressing companies of the UK from the recent day scenario also develop the explanation based on introduction of Web 2.0 and use of social media platforms. In the course of explanation, the key problem areas associated with the use of social media will also be identified and discussed critically. Based on the process, the major research questions and purposes will be developed. Background of the Research The recent day market sees the presence of tough competition where firms from different industries must need to cope up with the changing needs of the demand and technology to facilitate the survival process (Curtis Giamanco 2010). According to Thorp (2007), the rapid change in the marketing is highly proliferated by the globalisation, changing technologies, and multiple ways of marketing techniques extracted from new locations. In this case, Kumra argued information technology as the primary element to bring change and shifting the power from the marketers to consumers. Online marketing is seen to be spread rapidly and captured the market including the markets of the UK because of the technologic advancement. The use of social media is the crucial element of the online marketing process, which refers posting some substance in the online, virtual, or mobile element (Doyle 2011). According to Agresta and Bough (2010:12), the process of online marketing for the different companies including the small and medium hair, dressing companies of the UK is based on sharing and communicating key marketing messages to a community developed with friends or followers. With the concept of Web 2.0, the user-generated contents are thus socially interacted with the combination of technology in the social media. Therefore, it is evident that companies involving in the hairdressing business are using social media to communicate effectively with the customers in a mean to promote their business (Evans 2012). In this case, it has been observed that Facebook is majorly use to determine the customer feedbacks and queries, whereas Twitter is used to communicate with the fans and posting different brand information and campaign related news. Considering this vital understanding, it can be acknowledged that social media platforms like Facebook, Twitter, and Instagram are providing combined effects to encourage the participation of the users in the marketing process. Problem Statement It is a major fact that there is the involvement of tough competition among the hairdresser businesses within the country of the UK. In order to cope up with the effects tough competition, these firms are required to develop creative and unique marketing messages in order to communicate with the potential and existing employees. Few years back, creating a blog or a profile in the social networking sites like Facebook was considered something new and creative (Kotler Armstrong 2012). Now, with the change of time, these processes have converted into normality, if not to say necessity. Therefore, this specifically identified situation has become the major concern for the small medium enterprises in the country. On the other hand, the presence of large companies from the same industry can also be observed. These firms are also using social media for communicating and attracting new customers. Therefore, actively participating in the digital communication platform has become something essential for the companies within this particular industry in the recent day (Kotler Armstrong 2012). In this particular situation, the companies related to the lack of control by the involvement of social media encounter critical problems. For an example, McDonalds used Twitter to develop their social media campaign for ensuring the users can share and communicate their favourite moments with the company. Instead of that, many users write about the bad things of the foods offered by the company and their grievance with the company. These particular feedbacks affects negatively to the company image, which is needed to deal by the business. Aims and Objectives of the Research The primary aim of developing this research is to investigate the effective way on how the social media can be used as the significant marketing tool to achieve fruitful results by the SMEs under the hairdressing industry (Noor Al-Deen Hendricks 2012). Considering this aim, the objectives of the research will be based on identifying the most useful social media tools from the recent day examples, and how these tools can be utilised in the most viable ways by the local hairdressing companies for developing their advantage. Research Questions Complying with the aims and objectives of the research, the key research questions have been developed, which are portrayed below (Zimmerman Sahlin 2010): What are the critical factors needed to consider by the small and medium sized hairdressers for successfully incorporating the social media in their marketing strategy? What are majorly possible challenges during the use of social media as a marketing process? What are the most effective tools of social media marketing process contributing the hairdressing and fashion industry? Significance of the Research The first and foremost contribution by conducting the research is to the field of marketing and developing marketing strategies. The small and large companies, while not providing emphasis on the hairdressers of local levels in this case developed the previous researches based on utilisation of social media. This particular research investigates how the minor hairdressers in the UK for boosting their growth and financial position (Kotler Armstrong 2012) can use social media marketing. Furthermore, most of the research works lack the materials relative to the SMEs and their approaches regarding the use of social media from the UK context, and this particular research is dedicated to examine these factors significantly. Literature Review Introduction The existing researches help to learn that small and medium enterprise; especially in economically developed countries are the backbone of countrys economy. From few decades, it has been observed that Social media has experienced a tremendous impact. While discussing the impact of Social media on small and medium enterprise, it is necessary to discuss about management and marketing. It is evident that marketing is so basic that it cannot be treated as the separate function. Many of the researchers have stated that marketing is a social and managerial technique based on which the individual and groups derive what they require through creating, offering and exchanging products. Therefore, with the help of marketing concepts social media has play a big role in contributing to success of small and medium enterprise. Thus, it can also be added that marketing is art of creating and satisfying customers at a certain profit. However, it has been observed that business management could pose special challenge and vital opportunities for the marketing managers of small and medium enterprise. This particular chapter focuses on the complex forces that are unnatural to the business environment. In addition, while analyzing the existing literature, it has been observed that business management is considered to be the process of planning, organizing, controlling, motivating and leading an organization or business. A critical discussion of business management and marketing has been represented in the following section. Concept of business management It is evident that changes are occurring at an accelerating rate at the present days and in future, it will be different. Continuing with the present strategies could be risky in marketing; thus, it is necessary for the organizations to implement a new and innovative strategy. The successful organizations in coming future need to focus more on three basic areas such as the global force, which could continue to influence everyones business as well as personal life. Another area, which needs more attention, is the technology and the last area considered as the continuing push as economic sector. However, on this context of marketing Rafols et al. (2012) stated that management is the technique of achieving goals and objectives appropriately and effectively with people. On the contrary Rglinger Pppelbub and Becker (2012) mentioned that management is particular process of designing and maintain an environment based on which the individuals work together to achieve particular aims. From the above-mentioned definition of business management, it can be added that management is the consistent effort look at building an organization and help to developments. Therefore, it can certainly be added that business management includes multiple aspects of management. The concept of business management includes different steps and the implementation of those steps contributes to establish an effective business. The business professionals or the entrepreneur should focus on the steps like decision-making, market analysis, segmentation and leadership quality, etc. From the empirical researches, it has been learnt that marketing deals with addressing and meeting the needs of people. As defined by Bridge and O'Neill (2012), meeting the needs of people profitably is better known as marketing. There have been three different phases through which marketing practices could through are such as entrepreneurial marketing, formulated marketing and Intrepreneurial marketing. As mentioned by Garay and Font (2012), most of the large organizations are started by the individual who plan a new opportunity and knock each door to derive attention. While discussing marketing it is necessary to analyze the business market. The business markets are considered as the market for products and services domestic to international. On the other side Zortea-Johnston, Darroch and Matear (2012) argued that marketing is consisting of management tasks and decision contributing to meet the opportunities and threats in a changing environment. Thus, the marketing management could create an offering, which in turn may include product, price, distribution and marketing communication. In addition, from the concept of marketing, it has been learnt that there have been some other types of marketing such as traditional marketing and modern marketing. As stated by Olszak and Ziemba (2012), the traditional marketing is referred to the process of selling goods and services that are produced. Therefore, all activities, which are concerned with persuasion and selling of goods and services, are also called marketing. On this context, Cerrato and Piva (2012) added that the concept of marketing deals with promotion and sales of products and services and likewise, little amount of attention is also given to customer satisfaction. The impact of social media on small and medium enterprises: Garay and Font (2012) stated that social media is one of the major platforms for promoting the business of various small and medium enterprises. This particular study has primarily concentrated on the hairdressing companies. The primary target audience of these kinds of organizations are young generation. Young people are intensely fascinated with the popularity of media. As a result, these companies get a better feedback from the target consumers. Customers generally tend to make comment on the various products of SMEs be it positive or negative. The service providers even get the opportunity to communicate with the customers through public form. As a result, the organization gets the opportunity to change their business strategy as per the demand of the customers (Becker (2012). Moreover, social media can stretch their widespread wings beyond going any geographical boundary. As a result, small and medium enterprises can get the opportunity to promote their brand in the internationa l field even. At the same time, the impact of social medium is not devoid of some of its negative effects on SMEs as well. Young generation are the primary users of social media. As a result, the company fails to promote their business among various age groups. This is one of the major disadvantages of using social media for the only tool of promotion. The impact of SMEs on attracting the customers A number of researches have been performed on the issue of using social media for developing the business of small and medium enterprise. As mentioned by Durst and Runar Edvardsson (2012), the social media is referred to the medium of communications among people around the world. Through social media people create, share and exchange information in virtual communications as well as networks. Some of the large social media platforms are such as Facebook, YouTube and LinkedIn. The recent study helps to learn that due to the influence of these large mediums almost 75% o of the marketers or the business owners turned to social media platforms (Orugsa, ODonohue and Hecker 2012). The survey performed in 2013 by LinkedIn and the researches help to know that there is hyper growth in business. The firms have also experienced a considerable revenue growth over last few years. As per the records revealed by SM, the organizations are making a large investment on social media. As stated by Kuivalainen et al. (2012), 65% of high performance small business reveals they have spent more on social media as well as social ads. On the other side 42% of small business did the same but experienced a poor growth. Furthermore, the marketers revealed that fast growing small business find social media as one of the effective marketing tools. On this context, Garay and Font (2012) stated that social media efforts contribute to strengthen the position of business in the market. In order to add a bit of oxygen to the above-mentioned argument, Bridge and O'Neill (2012) stated that social media platforms help marketers to generate new leads. Benefits of social media for business It has been observed that a small and medium scale could gain a large amount of benefits through social media in diverse ways. The type of benefits, which can be earned are such as productivity benefits, increase in customers, greater knowledge pool, etc (Rafols et al. 2012). It is observed that when business starts to use social media as marketing tool by forming a strong digital presence. The business could gain the productivity as the businesses have the ability to reach a competitive market over internet. In addition, this could help further to bring the increase in business as mentioned by Olszak and Ziemba (2012). Furthermore, Cerrato and Piva (2012) stated that the use of social media could eliminate the nature of slow and expensive production with the help of real time data. Garay and Font (2012) also added that social media platform could provide the insight the organization require to learn about customers dynamics and motivations, which could in turn in help in reaching th e wide campaigns. From the existing researches, it has been identified that small and medium businesses have the ability to maximize the number of potential customers as they take the advantages of social media. One of the major example provided by Bridge and O'Neill (2012) stating that when one of the customers hits like button on organizations page on social site, it is evident that customers other friends could see that they are influenced. In addition to this, with the help of social media, the organization could share valuable information about their products and services or the launching of new products. Due to the development of technology, people spend plenty of time on social media. Thus, business organizations find it easy to create awareness among people about a particular product or services with the help of social media. Use of social media on business: The social media platform can be used for multiple reasons. However, sharing of information is one of the major purposes the organization focuses on. There are numerous ways of using social media stating from business to consumers, business-to-business, government to citizens, etc. The process of business to consumer helps to learn that business takes the advantages of social media to reach out the customers. This could help the organization to increase the return on investment as mentioned by Garay and Font (2012). On the other side, in government to citizens, the governments could take the advantages of social media to ask its members of the public about their opinion on multiple policies. Through the implementation of this initiative, the social media could help to bring the citizens to share their ideas in forming the nation and maximizing the impact as mentioned by Rafols et al. (2012). Summary: On the conclusion of this chapter, it can be mentioned that social media play an important role in exposing any business to the limelight. On this context, small and medium organizations are a step ahead as by making small investment on promotion they could create awareness among people regarding a particular product and services within a short period with the help of social media. The existing researches also help to learn that there have been certain ways of using social media. The effective use of social media contributes a lot to set up a small business in the competitive market. Research Methodology Introduction: The systematic process of research methodology helps to collect sufficient data and information by using appropriate research philosophy, approach and design. Implementing various methods with the research work, the researcher is able to gather necessary data in order to complete the research work systematically (Bryman and Bell 2015). Various sources of data have also been used in this particular chapter. Both the primary and secondary source of data has been collected in this specific chapter. In this assignment, the researcher has utilized appropriate sampling techniques in order to gather knowledge how social media has a greater impact on the small or medium enterprises especially on the hairdressers in Nottingham. Method Outline: In this particular section, the researcher has clarified about the use research philosophy, approach and design. In order to gather knowledge and information regarding the impact of social media on the small and the medium enterprises, the researcher has used positivism philosophy (Cohen, Manion and Morrison 2013). Apart from that, deductive approach has been used as this particular approach is based on the case study. Descriptive research design has helped the researcher to provide necessary data about how people have showed their reaction on the influence of social media on the different small enterprises. Research Onion: Research onion is the stage that is consisted with six stages. The six stages include research philosophy, approach, design, strategy, choice, time horizon, techniques, and the procedures. Research onion primarily helps the researcher to conduct the research work systematically. One-step is inseparably related to the other. Figure: Research onion (Source: Saunders et al. 2009) Research Philosophy: This process likes to follow a systematic path that helps the researcher to increase the information in detailed (Bryman 2015). Applying this particular process of research methodology, the researcher is to know the importance of social media communication such as facebook, twitter in order to know the brand image of small and medium enterprises. Research philosophy is of different kinds that include Positivism, interpretivism, realism, constructivism and participatory. The reason for choosing one particular research philosophy The researcher has selected positivism philosophy. As per the positivism philosophy, research is based on repeated observation (Eggers et al. 2013). Numerous positivists believe that the observation of a human being is repeatable but the phenomenon is isolated. While conducted the research, the researcher has received the opportunity to directly observe the response of people in general how they have been benefited and facilitated at the popularity of social media (Dahnil et al. 2014). Moreover, the researcher has also pointed out the fact that this particular form of research philosophy is not that much cost effective. This specific philosophy is primarily based on direct observation. Research Approach A proper research approach will assist the researcher to carry out the research project effectively. It is able to evaluate various theories and practices regarding the impact of social media for expanding the business process of small enterprises (Brown 2015). Research approach is the primarily constituted with two types that include deductive approach and inductive approach. Justification of the chosen research approach For this particular research paper, the researcher has opted for deductive approach and rejected inductive approach. Deductive approach helps the researcher to collect the knowledge in an explicit way (Harrigan and Miles 2014). As a result, this particular process is very much straight to the point. Consequently, the researcher can collect data and information with in brief time. Therefore, the advantages of social media in order to enhance the brand image of small and medium enterprises have been directly highlighted in this particular topic. Research Design Research design is one of the most effective processes of research methodology that helps to increase the evaluation as well as information in the research framework (Heckman and Navarro-Lozano 2014). By applying research design, the researcher is able to collect appropriate data and information regarding the project issue. Research design has primarily been divided into three stages that include exploratory, explanatory and descriptive research design. Justification of the chosen research design Descriptive research design has been selected as the appropriate way of research process due to some advantages. With the help of this particular process, the researcher is able to make sampling methods in order to gather information from the various customers of small enterprises. Customers have provided necessary responses regarding the impact of social media on them (Holloway and Wheeler 2013). Therefore, this particular process allows the researcher to complete the project systematically. Data collection procedure Data collection procedure is one of the most effective techniques of research methodology that helps immensely for gathering sufficient information and knowledge inside the process of work (Kitchin and Tate 2013). Data collection technique has been divided into two parts that includes primary data and secondary. Source of data: primary and secondary Primary data collection procedure has been maintained by making an effective survey and interview process. The researcher gets the opportunity to collect an overview on the topic from the primary data collection method (Mackey and Gass 2015). Questionnaires have been formed for the participants. The researcher likes to circulate those questionnaires in order to collect an immediate feedback from the participants. On the other hand, secondary data has been collected from various book reviews, journals, magazines, newspaper and so many. Qualitative and Quantitative data collection: Primary data has been primarily divided into parts that include qualitative data and quantitative data. Qualitative data has been made through survey and questionnaires. In this research, fifty customers in the hairdressing companies in Nottingham have been chosen. They have been thrown several questions in order to collect an immediate response (Merriam and Tisdell 2015). On the other hand, the researcher has made an interview with the ten local barbers in Nottingham. They have made an effective interaction for ten minutes. The local barbers have expressed their point of view (Meske and Stieglitz 2013). The researcher has come to know the impact of social media for flourishing the business of small and medium enterprises. Moreover, the barbers have also opined the fact that social media plays a major role in order to promote their business as well. Sampling method and techniques: Sampling methods help the researcher to gather information by involving the participants. Sampling methods have been divided into two types primarily that include probability sampling and non-probability sampling. With the help of probability sampling methods, the participants have been chosen randomly (Michaelidou, Siamagka and Christodoulides 2011). A large number of people have been involved in the participation in order to collect their response. On the other hand, non-probability sampling is very much specific. A limited number of people have been involved for expression their opinion. Justification for the chosen sampling technique: In this particular project, probability-sampling technique has been selected. With the help of probability sampling technique, the researcher has selected a large number of customers from hair dressing company of Nottingham (Nakara, Benmoussa and Jaouen 2012). The social media as a tool of promoting the business process of small enterprises have played a major role. The researcher is able to collect immense data and information from probability sampling methods and techniques. Ethical consideration: The overarching term ethical consideration has mentioned the fact that the researcher has to follow all the ethics and values while conducting the research work. Data that have been collected from the various sources have to be true and authentic. Moreover, the researcher has to maintain data protection act strictly (Ramdani, Chevers and Williams 2013). No data should be disclosed in front of any third party without the permission of the concerned person. Moreover, the researcher should not force any of the participants for providing data. In this particular research, the researcher has tried to follow every ethical consideration strictly (Rauniar et al. 2014). In addition, the data that the researcher has collected so far have been kept protected maintaining confidentiality. While conducting the interview with ten local barbers, the researcher has never intended to force any of them for proving information (Ray 2014). The barbers have willingly expressed their opinion about the impa ct of social media on the small and medium enterprises. Time Horizon: Time horizon has assured the detailed structure of the activity of a particular research work. With the help of this brief structure, the researcher comes to know how the entire procedure of research has been followed (Robson and McCartan 2016). The timeframe of research activity has been clearly mentioned in the chart. Summary: The entire chapter is endowed with the research process. Different kinds of research methodology have been used in order to conduct the project systematically. Post positivism philosophy, deductive approach and descriptive research design have been used in this specific work (Rutsaert et al. 2013). Moreover, primary source of data collection technique has been used here. The researcher has intended to take the help of both quantitative data and qualitative data. After that, the probability sampling technique has been chosen to collect necessary data and information. Therefore, this particular chapter has provided an in-depth understanding on the various processes of research methodologies in order to complete the project successfully. Data Analysis and Findings Introduction: In this particular chapter, the researcher has intended to analyse the entire data and information that have been collected so far. Data have been analysed based on the survey and interview. Six questionnaires have been structured for the hundred customers in order to get an immediate feedback. On the other hand, three questions have been formed for the ten local barbers of Nottingham. As a result, the researcher has collected enough information for accomplishing the project successfully. Quantitative data analysis: The questions that have formed for the fifty customers of small business enterprises are as follows: Question 1: How far do you believe that the small and medium enterprises have been benefited for social media? Option Number frequency Percentage of people Total respondents Strongly agree 20 40% 50 Agree 10 20% 50 Neutral 2 4% 50 Disagree 15 30% 50 Strongly disagree 3 6% 50 Table 1: The level of people who believe that the small and medium enterprises have been benefited for social media Graph 1: The level of people who believe that the small and medium enterprises have been benefited for social media Findings: From this particular data analysis, it has been observed that 40% people have strongly believed that SMEs have achieved a strong platform by using social media as one of the major tools for promoting the business. At the same time 30% customers have denied the fact also. Question 2: How far do you believe that small and medium enterprises have utilized the popularity of new media in true sense? Option Number frequency Percentage of people Total respondents Strongly agree 10 20% 50 Agree 3 6% 50 Neutral 2 4% 50 Disagree 20 40% 50 Strongly disagree 15 30% 50 Table 2: The level of people who believe that small and medium enterprises have utilized the popularity of new media in true sense Graph 2: The level of people who believe that small and medium enterprises have utilized the popularity of new media in true sense Findings: n this particular question, it has been noticed that 40% people have denied the fact that SMEs are able to utilize the popularity of media properly. 30% people have strongly disagreed the fact. As per their point view, many small enterprises are there which do not intend to utilize the platform of social media. Question 3: Which kinds of customers are primarily influenced on the impact of social media? Option Number frequency Percentage of people Total respondents 10-15 age group 10 20% 50 15-25 age group 15 30% 50 25-35 age group 20 40% 50 35-50 age group 2 4% 50 Above 50 age 3 6% 50 Table 3: The age group of the customers who are primarily influenced on the impact of social media Graph 3: The age group of the customers who are primarily influenced on the impact of social media Findings: In this question, it has been observed that 40% customers who have been influenced with the social media platform are from the age group of 25 to 35. 30% customers are from 15 to 25. The persons who are above 50 ages have not showed their interest to use the platform of social media. Question 4: How far do you believe that the impact of social media is only applicable for the young generation primarily? Option Number frequency Percentage of people Total respondents Strongly agree 20 40% 50 Agree 15 30% 50 Neutral 2 4% 50 Disagree 10 20% 50 Strongly disagree 3 6% 50 Table 4: The level of people who believe that the impact of social media is only applicable for the young generation primarily Graph 4: The level of people who believe that the impact of social media is only applicable for the young generation primarily Findings: From the forth question, the researcher has found that 40% customers believe the fact that the influence of social media is only applicable for the young generation. Younger generation is very much accustomed with the advancement of technology. On the other hand, only 6% customers have denied the fact. Question 5: How far do you believe that small enterprises should utilize other mediums as well in order to draw the attention of all kinds of customers? Option Number frequency Percentage of people Total respondents Strongly agree 15 30% 50 Agree 10 20% 50 Neutral 3 6% 50 Disagree 20 40% 50 Strongly disagree 2 4% 50 Table 5: The level of people who believe that small enterprises should utilize other mediums as well in order to draw the attention of all kinds of customers Graph 5: The level of people who believe that small enterprises should utilize other mediums as well in order to draw the attention of all kinds of customers Findings: From the fifth question, it has been observed that 40% people have disagreed the matter that small enterprises should utilize other medium as well. It would help them to promote their business in different geographical areas. On the contrary, 4% people have strongly denied the matter. They still believe the fact that the value of new media has a special preference in order to provide a better platform for the sales promotions of SMEs. Question 6: To what extend do you believe that customers of SMEs are also facilitated by using the various tools of social media? Option Number frequency Percentage of people Total respondents Strongly agree 20 40% 50 Agree 10 30% 50 Neutral 3 6% 50 Disagree 15 30% 50 Strongly disagree 2 4% 50 Table 6: The level of people who believe that customers of SMEs are also facilitated by using the various tools of social media Graph: The level of people who believe that customers of SMEs are also facilitated by using the various tools of social media Findings: In the last question, the researcher has noticed the fact that 40% people have strongly believed that the customers are also benefited and facilitated using the various tools of social media. Only 4% people have denied the fact. Therefore, most of the customers have accepted the statement thrown by the researcher. Analysis of the quantitative data From the above findings, the researcher has analysed the fact that social media have seriously left a major contribution for promoting the business standard of SMEs. The researcher has also noticed the fact that the users of social media are primarily from the young generation. As a result, the people of different age group have to be deprived of beholding the promotional activities of SMEs. Not only the companies but also the consumers have also been facilitated after using the social media platform. The researcher has noticed that a large number of customers believe electronic media is also one of the biggest platforms to be familiar with the brands and products of the SMEs. Hairdressing companies can promote their various hairstyles and designs with the help of electronic media as well. At the same time, the researcher has acknowledged that most of the young generations show their interest for innovative hairstyles. Therefore, social media has been considered as one of the biggest platforms to draw the attention of the young generation. Qualitative data analysis: Applying qualitative data analysis technique, the researcher has made an effective interview with the ten local barbers in Nottingham. The barbers have shared their opinion how the impact of social media have been used by the SMEs in order to create a demand in the market. Primarily the researcher has thrown three questions to ten barbers. The questions are as follows: Question 1: What are the critical factors that small and medium sized hairdressers consider for incorporating the social media in their marketing strategy? In this particular question one of the senior hairdressers has commented that social media is definitely a major platform for increasing the sales promotion of the organization. A large number of people intend to use social media for acquiring knowledge about the products of different small and medium enterprises. Another barber opined that the customers are from beyond any specific geographical boundary. People of different culture and background can get an overview about the brand image of the organization. As a result, the product has been raised to the people of different kind. Consequently, the target audience become vast and wider. Question 2: What are the challenges that SMEs have to face for using social media as a part of marketing process? In this particular question, the researcher has collected two different opinions. One of the senior hairdressers has commented that the realm of social media is much wider. The organizations have to face immense challenges while promoting their business. The users of social media are primarily from the young generation. As a result, they have to face immense struggle in order to reach the entire target market. As a result, the brand cannot reach to the people of different ages if the organization becomes dependent only on social media. Electronic media is also a wide platform to reach the target group. Question 3: What are the tools of social media marketing process that contributes hairdressing and fashion industry? As per the point of view of an experienced hairdresser, SMEs should utilize the major tools of social media like facebook, twitter, buffer, Instragram, Linkdin for promoting their business in the global market. Customers get the opportunity to behold various brands and products from social media. Promotion is the pillar of success for any kind of business. In order to reach the product to the target group, the organizations have to be responsible to promote the concept of their brand and product to the people. Therefore, SMEs have to take more initiatives to use the platform of social media properly. Only social media can help the organizations to transmit their brand image to the international consumers. Summary: The entire chapter has dealt with the data analysis and findings. Both the qualitative and quantitative sources of data have been chosen for analysing the information properly. The researcher has formed six questions. The feedback from the SMEs customers has been collected in order to analyse the data. Qualitative data analysis has been conducted by taking an effective interview with ten barbers. The researcher has collected sufficient data and information from the response of the hairdressers also. Conclusion and Recommendation Conclusion: The entire research has dealt with the impact of social media on SMEs in UK. Especially the study has focused to highlight the impact of social media on hairdressing companies in UK. Different objectives have been set up in order to conduct the project successfully. Social media is able to stretch its wide spread wings to the people from any geographical boundary. Moreover, the consumers of every culture and background have been entertained to watch the promotional activities of different SMEs (Seidman 2013). In addition, hairdressing companies primarily aims to draw the attention of young generation. As a result, the companies have intended to use the platform of social media for promoting their business (Silverman 2013). Not only the SMEs, but also the consumers of SMEs also have been highly benefited by social media. They get the opportunity to behold different kinds of new products and concepts of the company through social media. With the help of public forum, the consumers can directly contact with the service providers (Smith 2015). The service providers like to give an immediate response to the customers. As a result, the communication between the customers and the organization providers becomes very strong. In this particular research, the researcher has highlighted how social media helps the SMEs to enhance their entire business process. The researcher aims to find out whether social media is effective for any kind of consumers or for a particular age group (Taylor, Bogdan and DeVault 2015). Different research methodologies have been used for collecting sufficient data and information regarding this particular issue. Moreover, the researcher has analysed those data based on the findings. Both qualitative and quantitative source of data collection method have been selected in order to condu ct the project successfully (Tesch 2013). In addition, the researcher has maintained all the ethical considerations while conducting the research. The data that have been collected from the various sources are accurate and true. Recommendation After dealing with the issue intimately, the researcher has preferred to provide some of the major recommendations (Zhou and Wang 2014). SMEs have been suggested to utilize the popularity of social media properly. As per the point of view of the researcher, many SMEs are still existed in UK, which do not intend to focus in promoting their business properly (Thomas, Silverman and Nelson 2015). As a result, the customers fail to know about the brand and the image of their product (Yin 2013). In order to overcome this kind of situation, the small and medium business enterprises should focus on media (Vatrapu 2013). Especially, Hairdressing Company should focus on the young generation in particular. Therefore, they should fully utilize the popularity of social media so that their business plans and designs can spread in the global market (Wagner, Vollmar and Wagner 2014). Moreover, the researcher has highlighted on one particular point as well. The promotional strategy of different SMEs should be made in such a way that it can easily attract the international customers (Wamba and Carter 2013). Social media provides the opportunity to interact with the customers of any geographical boundary. As a result, the theme or subject of their promotion should not be biased (Wasike 2013). The subject should be prepared for people of every culture and religion in order to reach the maximum target consumers. Limitation of the Study Every research work is possessed with some of the major limitations. This particular study is not exceptional to that. In this particular research, the primary focus of the researcher has remained to discuss on the positive impact of social media in promoting the business of different SMEs. At the same time, the project has not highlighted some of the major disadvantages of social media for the sales promotion of a business. Moreover, the researcher has intended to select only fifty consumers for making a survey. Fifty consumers are not sufficient enough to collect sufficient data and information for a successful research work. Future scope of the study Some of the relevant future scopes of the study have been discussed in the research project in order to make the paper more accurate and systematic. While conducting an interview, the researcher should make an effective interaction from next time. Only ten minutes interaction is not sufficient for collecting proper data and information. Moreover, the negative effects of using social media for the business promotion should also be pointed out in future study. Mentioning only positive sides is not enough to conclude a paper successfully. In addition, at least hundred consumers should be involved in order to collect necessary data and information for the research project. If the researcher can consider these factors, the level of project would definitely create a different standard. Reference List: Agresta, S., Bough, B. 2011.Perspectives on social media marketing. Boston, MA: Course Technology. 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