Marketing mix of haier group

Marketing Mix of Chinas Haier in the US Introduction With the exhibit of globalization, many transnational companies need been searching for their home stand grocery in new(prenominal) countries all over the world. through the introduction of successful experiences of chinas Haier in the US market, the article tries to ruin some key elements in selling strategy. Moreover, the article concentrates on analyzing specific aspects of market change integrity, including product, pricing, communication, and distribution. After interpreting this article, reader forget understand that what smorgasbord role each aspect in marketing mix will exert and how marketing mix will influence customers behaviour and what kind combination of marketing mix will be much effective. All answers of these questions be useful and helpful for the companies who requirement to successfully enter into other countries market. 1         Haiers global marketing strat egy Marketing strategy is the marketing logic by which the business unit expects to drag its marketing objectives. Marketing strategy consist of making decisions on the businesss expenditures, marketing mix, and marketing allocations in relation to expected environmental and competitive conditions (Fifield, P 1992). The goal of Haiers GMS is to fix world dent name. 1.1         Haiers background Haier is a super-large Chinese enterprise founded in 1984 that started appear as the Qingdao Refrigerator Factory. Haier is the largest refrigerator manufacturer in China. Haier has actively employed in technical innovation, capital operations and transnational expansion. From 1998, Haier began to become a multinational company with the aim of make an transnational brand name. Haier now has 62 distributors and more than 30,000 outlets nigh the world. The companys rank is to enter the top 500 list of consequence magazine. 1.2         Haiers target market H aier always concentrates refrigerator indust! ry as its main market segmentation even though Haier has come to many cutting industries such as mobile phone. Market... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper