Blockbuster Video Analysis Essay -- essays research papers

The video term of a contract industry was unrivaled of the more growing services retailers in the mid-1990s. However, due to megahit, many lease video companies rent failed to struggle against this category killer. western United States playground slide video, word-painting City, and Hollywood Video, which are among the few and only large competitors of megahit in the tri-state area. Many family-owned video rental throw ins could not compete against Blockbusters assortment of videos. Blockbuster opened its first store in 1985 and has grown to become the worlds number unmatchable video chain. Blockbuster is open 365 days a year with 9,800 stores worldwide. client base has risen above 50 million in the linked States as well as several million more worldwide. The Gallup Organization, cognise for the Gallup Polls, declared that Blockbuster has 100 percent recognition. Most importantly, 70 percent of the population in the United States lives within ten minutes of a Blockbus ter store. Category killers, however, usually pull in customers from far distances. Because most customers are ten minutes away, small businesses in competition will fail. A novel marketing campaign has been the promotion of DirecTV, a digital orbiter service alternative to cable television. Also, an alliance with Radio Shack has been in effect promoting new technologies. To compete against the up rise of online rental services, Blockbuster has been testing online rental services which allow customers to reserve and rent videos from particular proposition stores. The former(a) services retailer is West beach Video, a Philadelphia-based corporation that was once a supreme challenger to Blockbuster. West Coast Video was at one point, mod Jerseys largest video rental chain in 1997. That preceding year, the company acquired stores from Palmer Video, Super Video, and Great American Video. It became the fourth largest video chain with close to half of its 568 stores in New Jersey. H owever, the company has approximately 225 stores to avoid going out of business. This year, West Coast has closed most of its North New Jersey stores, including this analyzed store. The West Coast store has been bought out by Video City, a recent competitor trying to tackle the Northeast market. However, they only operate a small number of stores in the area and specialize in e-commerce. They have no marketing strategies as of yet. The Blockbuster store is located in Nutley, New Jersey, a... ... may become a nuisance to a customer. Overall, Blockbuster, is genuinely appealing, especially the Nutley store. Its large office is very attractive like to East Coast Video location. Blockbusters overall control has 3 Blockbuster locations within ten minutes of each some other the other two are located in North Arlington and Clifton. other advantage is that Blockbuster members can rent at any location because the stores are all linked together. Movies, however, must be returned to the store where it was to begin with rented. East Coast Video, on the other hand, has only one other location in Kearny and the stores are not linked. Blockbusters posture has been great service, family values, and moderate pricing as opposed to East Coast Video. However, they are a fairly new company. Video Citys strategy is to control the adult film rental category and attract loyalty within these customers. Their website, however, offers only the sale of videos and does not provide breeding about the companys history whereas Blockbuster takes pride in their socially responsible efforts. Its very hard to avoid Blockbuster because of the availability of products, service, and convenience.